vendredi 6 avril 2012
jeudi 5 avril 2012
Brand Management Through Social Media Technology
Modern businesses around the world are constantly leveraging new technology to grow and beat their competition. One of the strategies that they employ is the use of social media marketing (SMM) to promote their services. SMM is the Swiss Army knife of marketing because of the several ways it can be utilized to build a business's brand. Google blogger and WordPress among other blogs ensure that the message becomes available to millions of internet users. In addition to this, Twitter, Facebook, and Google+ among other social networking sites allow companies to stay in touch with their target audience.
For a long time, radio and television have been the main form of advertising for a majority of businesses. However, this means of marketing products and services has proven to be quite costly for these businesses. Social media marketing provides businesses with an alternative marketing strategy that does not cost nearly as much. SMM as a form of marketing ensures the message reaches a vast market because of the technology that it uses.
A majority of customers can access the internet through technology such as mobile phones, tablets, laptops, PCs, and internet TVs among others. This ensures that businesses reach a wider market than they would have had they used traditional forms of marketing. The business environment has become highly competitive, and savvy businesses are taking advantage of the social media revolution to get ahead of the pack by interacting with their customers on a personal level.
There is no doubt that the quality of a product or service that a business offers is an enormous factor in the global market. However, visibility is also an essential factor. Successful businesses now realize that they can leverage the power of blogging technology to pass their message across. Companies allow some of their employees to blog on the company site, and they then post the blog posts to social media sites such as Facebook, LinkedIn and Twitter.
Undeniably, the internet and social media offer a host of opportunities for both large and small businesses to get international recognition at a minimal cost. Therefore, it is imperative that businesses build interactive websites that incorporate the use of social networking technology. This is an immense departure from the traditional static website. Business websites have now taken on a fluid nature. A typical site will have a side bar displaying Twitter activity and a comments section.
Wise business leaders now see the value of training their marketing staff on the use of social media. CEOs of large multinationals now use their personal accounts on Twitter and LinkedIn to promote their brand because they are representatives of the company. SMM is responsible for the phenomenal growth of technology firms in an incredibly short time. Some of these companies seem to have become market leaders overnight. SMM has also opened up new markets for businesses that were previously limited to their countries or cities. Nowadays, relatively small companies that were previously unheard of are playing in the global field.
For a long time, radio and television have been the main form of advertising for a majority of businesses. However, this means of marketing products and services has proven to be quite costly for these businesses. Social media marketing provides businesses with an alternative marketing strategy that does not cost nearly as much. SMM as a form of marketing ensures the message reaches a vast market because of the technology that it uses.
A majority of customers can access the internet through technology such as mobile phones, tablets, laptops, PCs, and internet TVs among others. This ensures that businesses reach a wider market than they would have had they used traditional forms of marketing. The business environment has become highly competitive, and savvy businesses are taking advantage of the social media revolution to get ahead of the pack by interacting with their customers on a personal level.
There is no doubt that the quality of a product or service that a business offers is an enormous factor in the global market. However, visibility is also an essential factor. Successful businesses now realize that they can leverage the power of blogging technology to pass their message across. Companies allow some of their employees to blog on the company site, and they then post the blog posts to social media sites such as Facebook, LinkedIn and Twitter.
Undeniably, the internet and social media offer a host of opportunities for both large and small businesses to get international recognition at a minimal cost. Therefore, it is imperative that businesses build interactive websites that incorporate the use of social networking technology. This is an immense departure from the traditional static website. Business websites have now taken on a fluid nature. A typical site will have a side bar displaying Twitter activity and a comments section.
Wise business leaders now see the value of training their marketing staff on the use of social media. CEOs of large multinationals now use their personal accounts on Twitter and LinkedIn to promote their brand because they are representatives of the company. SMM is responsible for the phenomenal growth of technology firms in an incredibly short time. Some of these companies seem to have become market leaders overnight. SMM has also opened up new markets for businesses that were previously limited to their countries or cities. Nowadays, relatively small companies that were previously unheard of are playing in the global field.
Acer Murray is the author of this article on Technology Blog.
Find more information on Technology Blogs here.
Article Source: http://EzineArticles.com/?expert=Acer_Murray 
Why Using an E-Stewards Certified Mobile Recycling Partner Matters
Many companies today are making the effort to "go green" by recycling their electronic devices, and they should be commended for doing so. However, mobile phone reuse and recycling is about more than sending your used phones to a recycling center or simply selling them to reseller companies through an online web site.
Now more than ever, it is important for businesses to research their current electronics recycling companies and their certifications to make certain that their organization's mobile and other electronic devices are handled properly. Not doing so can be disastrous, not only to the environment, but also to their brand.
While many electronic buyback and recycling companies appear to be committed to protecting the environment, organizations may be shocked to find out where their e-waste may be ending up. According to the EPA, 70 to 80 percent of "reputable" recyclers send e-waste (circuit boards, batteries, broken electronic devices, monitors) to villages in developing countries where the use of cheap and sometimes slave labor is used to reclaim precious metals at the cost of poisoning the environment and the local population.
Communities are being destroyed by the e-waste shipped from electronics recyclers in the United States. Entire families, including children, are forced to breathe the toxic fumes from burning electronics and from acid baths used to extract precious metals from circuit boards, resulting in horrible health consequences and sometimes death.
In addition to the impact e-waste has on developing nations, businesses should also be concerned by the data security threat associated with the improper handling of their electronic devices. With the escalating use of corporate-liable smartphones and tablets in the workforce, vast amounts of sensitive data is stored on mobile devices. It is essential that enterprises do diligent research their mobile recycling partners data wiping processes and security measures. Key areas to investigate are device-specific data wiping processes, e-Stewards and R2 certifications, quality assurance texting, 3rd party forensic auditing, liability insurance, hiring practices and facility security.
In order to combat these issues, the Basel Action Network, which is the organization responsible for ending overseas electronic dumping in every developed nation besides the United States, created the e-Stewards Certification.
The e-Stewards certification is the leading global standard for electronic recycling. When a recycling company is e-Stewards Certified, one can be assured they uphold the highest standards for environmental protection, mobile data security and worker safety. To become e-Stewards certified, companies must go through rigorous annual audits.
Now more than ever, it is important for businesses to research their current electronics recycling companies and their certifications to make certain that their organization's mobile and other electronic devices are handled properly. Not doing so can be disastrous, not only to the environment, but also to their brand.
While many electronic buyback and recycling companies appear to be committed to protecting the environment, organizations may be shocked to find out where their e-waste may be ending up. According to the EPA, 70 to 80 percent of "reputable" recyclers send e-waste (circuit boards, batteries, broken electronic devices, monitors) to villages in developing countries where the use of cheap and sometimes slave labor is used to reclaim precious metals at the cost of poisoning the environment and the local population.
Communities are being destroyed by the e-waste shipped from electronics recyclers in the United States. Entire families, including children, are forced to breathe the toxic fumes from burning electronics and from acid baths used to extract precious metals from circuit boards, resulting in horrible health consequences and sometimes death.
In addition to the impact e-waste has on developing nations, businesses should also be concerned by the data security threat associated with the improper handling of their electronic devices. With the escalating use of corporate-liable smartphones and tablets in the workforce, vast amounts of sensitive data is stored on mobile devices. It is essential that enterprises do diligent research their mobile recycling partners data wiping processes and security measures. Key areas to investigate are device-specific data wiping processes, e-Stewards and R2 certifications, quality assurance texting, 3rd party forensic auditing, liability insurance, hiring practices and facility security.
In order to combat these issues, the Basel Action Network, which is the organization responsible for ending overseas electronic dumping in every developed nation besides the United States, created the e-Stewards Certification.
The e-Stewards certification is the leading global standard for electronic recycling. When a recycling company is e-Stewards Certified, one can be assured they uphold the highest standards for environmental protection, mobile data security and worker safety. To become e-Stewards certified, companies must go through rigorous annual audits.
The author likes www.e-Cycle.com.
Article Source: http://EzineArticles.com/?expert=Paulie_Anthony Android VPN Security for Your Mobile Phones and Tablet PC's
Android VPN's aren't just for mobile phones
The Android OS powers more than just mobile phones. You'll also have your choice of tablets and notebooks. An Android VPN will give you an extra layer of security to get things done without worrying about revealing personal information. Many VPNs won't just support your phone; you'll also be able to protect your laptop, PC connection and any other devices that connect to the internet. This article outlines everything you need to know about Android VPNs.
How Do VPNs Work?
A VPN, or virtual private network, creates a secure tunnel between your device and the Internet. Data passing through this tunnel is encrypted and prevents hackers from stealing information. When you're connected to the internet, you're exposed to all kinds of security threats. A VPN is an extra layer of security that keeps you protected on the web. When you connect to the VPN, you'll have your choice of servers all over the world. Premium VPN providers offer servers in the US, EU, and Asia.
How is an Android VPN Different from a Normal VPN?
An Android VPN is a VPN that is compatible with Android powered devices. Not all VPNs work with every device. Make sure the service you pick is compatible with your device before purchasing. In addition to researching compatibility, look at reviews of the service to ensure you're getting the best VPN for your needs.
Do You Need an Android VPN?
An Android compatible VPN keeps you secure, but do you really need one? If you do any online banking, check email, or share information on the internet, an Android VPN is the answer. You don't have to be a business person to need the reassurance and security of a VPN. You don't want just a mobile VPN provider; you want someone who can keep all your other connections safe as well.
Stay Safe on Public Networks
We all use public networks every day, but you have to be careful. You can't just transmit your data and hope no one is out there watching. Are you browsing on your mobile phone? Are you browsing at school or work? These are public networks and you need to keep your information secure. An Android VPN will keep your mobile broadband secure with just a few clicks.
Secure your network, mobile phone, and even your desktop computer with a premium VPN Provider. Before you buy, make sure that research the company carefully and that it's features meet your needs. Always look for companies that offer 24/7 support and money back guarantees.
The Android OS powers more than just mobile phones. You'll also have your choice of tablets and notebooks. An Android VPN will give you an extra layer of security to get things done without worrying about revealing personal information. Many VPNs won't just support your phone; you'll also be able to protect your laptop, PC connection and any other devices that connect to the internet. This article outlines everything you need to know about Android VPNs.
How Do VPNs Work?
A VPN, or virtual private network, creates a secure tunnel between your device and the Internet. Data passing through this tunnel is encrypted and prevents hackers from stealing information. When you're connected to the internet, you're exposed to all kinds of security threats. A VPN is an extra layer of security that keeps you protected on the web. When you connect to the VPN, you'll have your choice of servers all over the world. Premium VPN providers offer servers in the US, EU, and Asia.
How is an Android VPN Different from a Normal VPN?
An Android VPN is a VPN that is compatible with Android powered devices. Not all VPNs work with every device. Make sure the service you pick is compatible with your device before purchasing. In addition to researching compatibility, look at reviews of the service to ensure you're getting the best VPN for your needs.
Do You Need an Android VPN?
An Android compatible VPN keeps you secure, but do you really need one? If you do any online banking, check email, or share information on the internet, an Android VPN is the answer. You don't have to be a business person to need the reassurance and security of a VPN. You don't want just a mobile VPN provider; you want someone who can keep all your other connections safe as well.
Stay Safe on Public Networks
We all use public networks every day, but you have to be careful. You can't just transmit your data and hope no one is out there watching. Are you browsing on your mobile phone? Are you browsing at school or work? These are public networks and you need to keep your information secure. An Android VPN will keep your mobile broadband secure with just a few clicks.
Secure your network, mobile phone, and even your desktop computer with a premium VPN Provider. Before you buy, make sure that research the company carefully and that it's features meet your needs. Always look for companies that offer 24/7 support and money back guarantees.
Our VPN team monitors and posts articles, features and blog entries which cover VPN issues in the Android VPN market. Feel free to comment or subscribe to our VPN articles, guides, and general how-to information on VPN's.
Article Source: http://EzineArticles.com/?expert=Henry_S_Hernandez
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